It is in the process that choices are made about which content that makes the cut and which doesn’t, and this might tell you just as much about the person behind the product as the product itself. To create a finished project we have to love the process. This is the message in mbyM’s new global campaign for the AW collection by the same name; Love The Process. By interviewing 8 different creative people from respectively Denmark, Norway and the Netherlands about how they develop throughout the process as well as how relevant it is to love the process.
A consumer is often presented with the finished product, whether is in relation to design, music, sport, art, photography or the like. This is in spite of the process behind the finished product being equally as interesting and rewarding as the result. It is in the process we have to challenge ourselves and to be critical about our creation and ourselves, in order to deliver a product which will find its place in the community.