The Brand 

mbyM’s signature style is raw femininity mixed with Scandinavian coolness. By creating stylish and uncompromising yet original and affordable designs, we make sure that the mbyM girl is always one step ahead. The mbyM concept is based on skilful design, cool detailing and quality of cut. Whether it’s for a casual or dressy occasion, we’re dressing the feminine, urban girl with edgy style and high wearability. Dominating the colour palette in the collections are classic and neutral shades. These base colours are brought to life with carefully selected highlight colours each season as well as bold and more delicate repeat prints.

The Style

We like to think of the mbyM girl as the coolest girl in the room. She’s not afraid to emphasize her femininity by pulling of edgy designs that suits her mood. She knows what she wants and expects good quality without emptying her bank account. She has an easy going and bubbly personality and loves to socialize.