mbyM is a proud member of The Better Cotton Initiative (BCI).
Better Cotton is not physically traceable to end products. However, BCI Farmers benefit from the demand for Better Cotton in equivalent volumes to those we ‘source.’
In 2021, we sourced 15% of our cotton as Better Cotton. We are committed to sourcing 40% of our cotton as Better Cotton by 2023.
The Better Cotton Initiative/BCI connects people and organisations throughout the cotton sector, from field to store, to promote measurable and continuing improvements for the environment, farming communities and the economies of cotton-producing areas.
By buying cotton products from mbyM, you’re supporting the Better Cotton Initiative/BCI Farmers who use water efficiently, care for soil health and natural habitats, reduce use of the most harmful chemicals and respect workers’ rights and wellbeing.
Read more about the Better Cotton initiative here.