mbyM’s signature style is raw femininity mixed with Scandinavian coolness. By creating stylish and uncompromising yet original and affordable designs, we make sure that the mbyM girl is always one step ahead. The mbyM concept is based on skilful design, cool detailing and quality of cut. Whether it’s for a casual or dressy occasion, we’re dressing the feminine, urban girl with edgy style and high wearability. Dominating the colour palette in the collections are classic and neutral shades. These base colours are brought to life with carefully selected highlight colours each season as well as bold and more delicate repeat prints.